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1.02 - Creating and Implementing Strategy


The increasing competitiveness of today’s business environment impels all enterprises to have in place system and structures that continuously drives change and supports innovation and continuous improvement. Leading edge businesses have recognised that totally new organizational cultures are needed to support and successfully manage this on-going change. Radically new structures are being introduced that operate within frameworks that demand completely new methods of business management. The framework for the development and implementation of vision and strategy

Managing Change – to transform organisations

Managing Change to Trasform Organizations

The 10 stages for successful strategy implementation

  1 Develop a vision of the organisation’s purpose and what it intends to achieve based on a thorough understanding of the marketplace and environment in which it operates.
  2 Communicate effectively the need for change to every part of the organization and build a companywide commitment that is based upon a shared set of values and beliefs and an understanding that innovation and continuous improvement are critical to the organisation’s future success. Ensure a full understanding of the organizations critical success factors.
  3 Focus on strategic issues and involve everyone in the organisation’s planning process. Ensure that this process is a bottom up as well as top down and that everyone feels that their contribution is important. Commit to both radical and incremental change as the means of transforming the organisation.
  4 Ensure that all plans are based around a long term vision of the organisation and not just short term gains. It will be the long term vision that will instil the sense of security that will help to build total commitment.
  5 Recognise the prime importance of a Human Resource Strategy as an integral and supporting part of any business planning process. A total commitment to the very best recruitment, appraisal, reward, training and development procedures will be critical to any successful change process.
  6 Ensure that the organization’s structure and intent is based around a customer focus (both external and internal). Anticipate your customer needs and tie into your customer.
  7Encourage and build autonomous, self-supporting teams where the effort of every team member is focused on satisfying the needs of the customer, meeting the goals and objectives of the company and supporting the team.
  8Use meaningful measures of improvement that are understood by and have the commitment of everybody. Set realistic stretch targets and continuously recognise and celebrate success however small.
  9Build into the organization robust procedures for continuously reviewing the company’s strategic plans. Base the review on a regular analysis of the needs of and changes in the marketplace. Also include in each review the information generated by the internal monitors of performance and continuous improvement
10 Use to the utmost appropriate Information Technology Systems as a critical supporting element to any change activity. Information systems can mobilise and capitalise on the intellectual capability of the organisation to optimise the culture of innovation and continuous improvement.
Further Reading